Vermouth: History, tradition and where to try it in Spain

Vermouth began as a wine infused with medicinal herbs, but over the centuries it became one of Spain’s most iconic drinks. Today, the hora del vermut is a cherished ritual that spans generations and continues to attract travelers eager to experience authentic Spanish culture in Madrid and Barcelona.

What is vermouth?

Vermouth is a fortified wine infused with herbs and spices — wormwood being the most distinctive. The result is a layered drink, balancing sweetness, bitterness, and freshness. It can be enjoyed neat over ice with a slice of orange, or as the base for classic cocktails such as the Negroni and Manhattan.

A Spanish tradition

In Spain, vermouth is more than a drink — it’s a social moment. The hora del vermut usually takes place on weekends, just before lunch, when families and friends gather in bars to share tapas and raise a glass. While Madrid and Barcelona are the main hubs, the ritual is celebrated throughout the country.

Where to try it

• Madrid: neighborhoods like La Latina and Lavapiés are full of historic bars, where a glass of vermouth costs around €2.50–€3.50.

• Barcelona: Poble Sec and the Eixample district are packed with taverns specializing in local artisanal vermouth.

• Reus (Catalonia): often called the capital of vermouth, it is home to historic producers and traditional bars.

💡 Tip: pair your vermouth with olives, homemade crisps, or seafood preserves — classic Spanish combinations.

Types of vermouth

• Red: sweeter, with spiced notes.

• White: drier and fresher, with citrus aromas.

• Dry: commonly used in cocktails like the Martini.

• Rosé: a modern style, light and balanced.

Fun facts

• While its modern form originated in 18th-century Italy and Germany, vermouth found its social soul in Spain.

• Historic brands like Yzaguirre and Miró still produce artisanal recipes over a century old.

• In Barcelona, many bars serve house vermouth straight from the barrel.

Vermouth is not just a drink — it’s a ritual that reflects the Spanish way of life: unhurried, social, and full of flavor. Sitting in a bar in Madrid or Barcelona with a glass of vermouth means immersing yourself in one of Iberia’s most authentic traditions.

Traveling through Spain can be just sightseeing — or it can become a transformative experience. At EnjoyIberia, we design tailor-made itineraries that include historic vermouth bars, factory visits, and unique gastronomic stops. Talk to us so we can craft your next trip with care.